WHOLE

LET US INTRODUCE TO YOU A WHOLE NEW WAY OF LIVING.
Waste free, Hand dyed, Organic, Local and Eco friendly items for your home & family. All entirely designed and made in France.
The WHOLE concept implements all these elements from idea to product to distribution.
With WHOLE we introduce our innovative way of dyeing textiles with no harm done to the environment and completely safe for the consumer.
We are proud at WHOLE to be the first cottage industry design brand creating our own organic natural dyes.
 
WASTEFREE
The WHOLE office is waste conscious in its everyday activities. Our packaging is developed with the idea of having multiple lives.
All textile leftovers after cutting the pieces are also used or up-cycled for smaller items. 

HAND DYED
We create in our studio lab our pigments and dye fresh everyday !

ORGANIC
We extract our pigments from organic materials collected from partners and markets sharing our philosophy.
Every fabric is organic and certified by EcoCert.
We use only natural textiles including cotton, linen, hemp, silk and wool because we want the best for your comfort and the planet.

LOCAL
Our items are designed and manufactured here in our studio. We work together as a close team minimizing distance and transportation and maximizing the human interaction.
We are anti-delocalisation and pro-using local savoir-faire.
All of WHOLE’s products are proudly made in France.

ECO FRIENDLY
We use our bikes to collect materials and for our deliveries.
From our fabrics to our dyes, including packaging and everyday life, WHOLE minimizes its environmental impact and is climate neutral.
WHOLE is working for a new textile industry.
 
WHOLE products are hand dyed in our studio of Ivry-sur-Seine, France.
We have created a unique machine enabling us to adapt an artistic craft into a medium scale industrial process. 
All colors are individually created by Aurelia Wolff throughout a rigorous process that allows vibrating tones.
Our pinks, yellows, purples, grays are the result the direct extraction of the pigment from the plant.
We use avocado skins, carrot tops, logwood, gall nut.
Our color range is certified by IFTH and offers excellent results in terms of water and light resistance.

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